François Painchaud
Founder - CEO & CGO
After delivering over 600 projects since 2002 and living through the burnout of 70-hour weeks,
François identified a recurring problem in the industry: too many empty promises, too little
real expertise, and even less authenticity.
He founded Kasvu to change that. To finally bring transparency, measurable results, and an
approach where technology frees people instead of burdening them. Because your team deserves to
focus on what it does best, serving your clients, while systems handle the repetitive.
François gives you the expertise and honesty you deserve. No empty promises, just systems that
work.
Book a strategy call
SHORT BIOGRAPHY
2002–2007: The Foundations
François launched his first web agency in 2002 and dove into digital marketing at a time when
the industry was still defining itself. Over 600 projects delivered in five years gave him solid
expertise and a rare ground-level perspective: he saw what actually works versus what everyone
just sells. In 2007, he sold the business with one clear conviction: the market needed more
rigor and fewer hollow promises.
2008–2013: International Expertise
François deepened his SEO expertise and took on international markets. He came to understand the
nuances of different regulations, complex sales cycles, and the specific challenges facing
businesses that operate across borders.
2014–2019: Building Systems
He founded a white label SEO agency serving over fifty Canadian agencies simultaneously,
managing hundreds of campaigns. Then he expanded: web design, custom software development (CRMs,
production management tools), complex digital solutions.
That's where he identified the real problem: professional services firms have unique needs that nobody truly understands. Long sales cycles, strict compliance, high client value, they deserve an approach built for their reality, not generic solutions.
In 2018, he discovered a missing piece: paid advertising and conversion systems. That expertise changed everything, he could build complete systems that genuinely turn visitors into clients. Hundreds of systems deployed, millions in additional revenue generated for his clients.
2020–Present: Kasvu and the AI Era
With the rise of AI, François finally saw the solution to his clients' last remaining obstacle:
the repetitive tasks killing their growth. He founded Kasvu to bring it all together:
intelligent automation, predictive marketing, conversion systems, and custom development.
In finding Mohamed Jihed Khikhia, he completed the equation: François carries the strategic and entrepreneurial vision as CEO & CGO (Chief Growth Officer), Jihed builds the systems that bring it to life with absolute technical rigor.
Result: businesses that reclaim their time, multiply their conversions, and grow without sacrificing their integrity, because technology must free people, never replace them.
EXPERTISE
BEYOND WORK
François trains 5-6 days a week in boxing and Muay Thai, a discipline he applies
directly to your growth: absolute rigor, every decision counts, zero waste.
He travels regularly and refuses to work 70-hour weeks. Not out of laziness, but because he
learned the hard lesson: a burned-out entrepreneur makes bad decisions.
That's why he builds systems that let you perform without destroying yourself. Growth should
never cost you your health or your relationships.
