INDUSTRY: Health & Wellness
CATEGORY: Health Clinics
SERVICES: Paid Search Marketing | User Experience | Landing Page Design
Let us show you how we've been generating 100's of leads per month at less than 10$ each on average.
Physiothérapie Universelle came to us years ago with multiple issues to fix. First, they needed a website, so we took care of that. Then they wanted to grow their business and locations, so we set up Google Ads campaigns and started from there.
Our client had over 20 locations in relatively competitive markets. We knew that we had to build multiple landing pages, one for each of their services to promote, and we needed to be aware of the local aspect of the business.
Our mandate was clear:
Use Google Ads to increase the quantity of leads
1. Build beautiful landing pages
Instead of sending the Google Ads traffic to the website, we built landing pages that we could track and optimize through A/B testing.
2. Setup proper tracking
Fixed tracking issues and configured adequate tracking, including call tracking. This allowed us to know which keywords generated calls and sales.
3. Rebuild the Google Ads campaigns
New campaign structures, new ads, refined keywords, creation of negative keyword lists, and our proven optimization routines.
4. Optimization & A/B testing
On top of Google Ads optimization routines, we did multiple A/B tests on landing pages to constantly improve conversion rates.
Within just a few months, we were able to generate hundreds of leads per month, helping them grow their business and eventually attracting the attention of major health companies in Canada looking to invest in their company.
Regularly 400+ leads per month
Less than 10$ per lead on average
Over 10% conversion rate
Thank you so much for all your work and your implication. You really have transformed our business and we’re extremely grateful.
– David Carlos | National Marketing Manager