INDUSTRY: Legal Services
CATEGORY: Corporate Law
SERVICES: Paid Search Marketing | Social Media Ads | Landing Page Design
Let us show you how we're constantly generating 100's of highly targeted corporate law leads for less than 35$ each.
At the time, we were introduced to CEO Law because they were looking to generate more prospects and grow their business. When it comes to paid ads like Google Ads, the legal sector is one of the most expensive ones, with clicks sometimes being over 40$ and even 50$ per click, even more in highly competitive markets like the Greater Toronto area.
We knew that the challenge was big, but the client also understood the financial challenge and knew that the cost per lead could be a little high to start with.
When we started, the cost per lead was over 75$, but we knew that we could significantly reduce that with our expertise and optimization techniques. With our client’s patience and understanding, we started to improve the campaigns and quickly reduced the cost per acquisition to 50$ in under 90 days, then 35$, and now even better.
Our mandate was clear:
Use Google Ads to increase the quantity of leads
1. Build beautiful landing pages
Instead of sending the Google Ads traffic to the website, we built landing pages that we could track and optimize through A/B testing.
2. Configure proper tracking
Fixed tracking issues and configured adequate tracking, including call tracking. This allowed us to know which keywords generated calls and sales.
3. Rebuild the Google Ads campaigns
New campaign structures, new ads, refined keywords, creation of negative keyword lists, and our proven optimization routines.
4. Build remarketing campaigns
In order to reach people who did not convert on our landing page, we created remarketing campaigns to would target the same people with our offering.
5. Optimization & A/B testing
On top of Google Ads optimization routines, we did multiple A/B tests on landing pages to constantly improve conversion rates.
For a few years now, we’ve been generating between 100 and 150 leads per month at an average cost below 35$ per lead.
Average of 130 leads per month
Cost per lead below 30$
Conversion rates over 20%
“Kasvu has been an excellent pay-per-click partner driving consistent results. Their responsiveness and attention to detail are unmatched. I would highly recommend working with them.”.
– Matt Belbeck | CMO and Director of Client and Lawyer Happiness