logotype
logotype

Paid advertising & conversion rate optimization experts.

CONTACT US

CLIENT DASHBOARD

https://client.kasvu.ca


    Education & E-Learning

    Education & E-Learning

    INDUSTRY: Education

    CATEGORY: Coaching

    SERVICES: Paid Search Marketing | Social Media Ads | Landing Page Design | Consulting

    Let us show you how we improved Canada Coach Academy’s results by 717% in the first 12 months.

    01. The Challenge

    This comes as no surprise, but the academy was looking to increase the number of people who signed up for their programs and became students & e-learners.

    They had already turned to Google Ads in order to generate leads, and the results were somewhat positive. But in order to reach the business growth objective they had, something had to change.

    After being given access to their Google Ads & Analytics accounts, we quickly realized we could improve on multiple levels, so we agreed and started working the next day.

    Our mandate was clear:

    Use Google Ads to increase the quantity of leads & lower the cost per acquisition.

    02. The Solution

    1. Build new landing pages

    Instead of sending the Google Ads traffic to the website we built landing pages that we could track and optimize through A/B testing.

    2. Setup proper tracking & analytics

    Fixed tracking issues and configured adequate tracking, including call tracking. This allowed us to know which keywords generated calls and sales.

    3. Rebuild the Google Ads campaigns

    New campaign structures, new ads, refined keywords, creation of negative keyword lists, and our proven optimization routines.

    4. Connect the landing pages with their CRM

    Connected the landing pages with their CRM, allowing for leads to be created, tagged, and automatically assigned to a salesperson.

    5. Optimization & A/B testing

    On top of Google Ads optimization routines, we did multiple A/B tests on landing pages to constantly improve conversion rates.

    03. The Result

    Within 12 months, we were able to drastically increase sales, the volume of leads per month while at the same time greatly reducing the cost per acquisition.

    • From 313 leads per year at 152$ cost each

    • To 2 255 leads per year at 53$ cost each

    • Sales from Google Ads increase 717%

    Thank you so much for all your work and your implication. You really have transformed our business and we’re extremely grateful.

    – Nathalie Blais | Co-Founder

    NEXT

    Corporate Law Firm