Free tool · Google Ads
Free landing page analysis. See what’s keeping your clicks from turning into leads.
Paste the address of the page your ads lead to: the tool reads it like a visitor, Google measures its speed on mobile, and you see what to fix first. No email or sign-up.
The analysis needs JavaScript, which is turned off in your browser. The points it checks are listed below.
What you get
The verdict on screen. The details in your inbox.
The screen tells you what to review and where to start. The full report, sent only if you ask for it, explains how to fix each point.
On screen, no email
Your page, point by point
Each point is marked passed, to review or to note. The fixes that matter most come first, and Google gives its mobile speed score.
- Call to action near the topPassed
- Number shown, but not clickableNeeds fixing
- Google Analytics 4 onlyNeeds improvement
Where to start Make your number clickable on phones.
By email, on request
The full report
For each point: what the tool found on your page, why it matters and how to fix it, with the guide to read to go further.
- What we found:
- A phone number is written on the page, without a tel: link.
- Why it matters:
- On a phone, a clickable number starts the call with a single tap; a number in plain text has to be remembered or copied.
- How to fix it:
- Make your number a tel: link, at the top of the page and near the form.
What the tool checks
The 13 points between a paid click and a lead.
A well-tuned ad brings in little if the page that receives it fails on these points. The result ranks them for your page; the report explains how to fix each one.
The message
What visitors understand before they scroll.
- Main heading (H1)It repeats the ad’s promise: visitors know right away that they’re in the right place.
- Visible call to actionThe next step is visible without scrolling. Every second spent looking for it is a chance to leave.
- Trust signalsReviews, testimonials, past work: without proof, the page asks visitors to take your word for it.
- Professional rulesLawyer, dentist, notary: several professional orders ban client testimonials in advertising. The tool recognizes the profession and cites the section that applies.
- Title tagThe page’s name in the browser tab and in Google. It reminds visitors what they came for.
The request
What stands between interest and a call or a submitted form.
- Short formEvery extra field is a reason to give up. The rest can be asked on the first call.
- Click-to-call phone numberOn a phone, a clickable number starts the call with a single tap.
- Tracking tagsWithout them, Google Ads doesn’t know which clicks turn into leads. Neither do you.
The technical side
What makes visitors give up before they read a single line.
- Secure connection (HTTPS)Without HTTPS, Chrome shows “Not secure” just as you ask for a name and a number.
- Mobile displayWithout this tag, the phone shows a shrunken desktop version that has to be enlarged to read.
- Mobile speedA visitor staring at a blank page leaves, and the click is paid for anyway.
- Page weightOn a cellular network, every extra megabyte costs seconds of waiting.
- IndexingA page made only for your ads can stay out of Google with no effect on the ads. A forgotten noindex directive, on the other hand, keeps free visits away from a page that was supposed to attract them.
Analyze my page Free, no email or sign-up.
Why this tool
Paid clicks to a page that doesn’t match the ad.
Since 2014François Painchaud, founder of Kasvu, has been managing Google Ads campaigns.
In the accounts we review, one mistake comes up often: ads that lead to the homepage, to a page that doesn’t mention the advertised offer, or to a page that no longer exists. The clicks are paid for anyway.
The tool does the first check, the one that doesn’t require knowing your trade. The rest is judged by eye: the offer, the photos, the tone, the link between the ad and the page. And a good page won’t save a poorly set-up campaign; our guide Why your Google Ads campaigns aren’t working goes over the other causes.
At Kasvu, the landing page is part of our advertising campaigns, just like the ads and call and form tracking.
Frequently asked questions
Before you paste your address.
Is the analysis really free?
Yes. The result appears on this page, with no email or sign-up. The full report is sent to you only if you ask for it.
What does the emailed report include?
The details the screen summarizes. For each point: what the tool found on your page, why it matters, how to fix it and which guide to read next. The report also includes your priority fixes and the speed measured by Google.
What do you do with my page’s address and my email?
We read the page for the duration of the analysis and pass its address to Google PageSpeed Insights, which measures the speed. The analysis isn’t saved on our servers. If you request the report, we first email you to confirm your address; without confirmation, the request expires after 24 hours. A copy of the report sent goes to Kasvu. No mailing list.
Why does the result differ from what I see?
The tool reads the page’s code without running its JavaScript. A form added by a script, a tag loaded after cookie consent or a site that blocks robots can escape it. On a page built entirely with JavaScript, it says so and marks those points as not checkable. When in doubt, trust what you see on your phone.
What makes a good landing page for Google Ads?
A page built for a single offer, whose heading repeats the ad’s promise. It shows right away what to do, offers a short form and a clickable number, gives proof and loads quickly on a phone. Every lead is tracked back to the campaign that produced it. Our Google Ads guide for small businesses puts it in the context of the whole process.
Sources
- Google, about PageSpeed Insights · consulted October 12, 2026
- Google Chrome Help, check if a site’s connection is secure · consulted October 12, 2026
A second look
What the tool can’t read, François looks at with you.
Your page, your ads and what you measure, in a first conversation with no commitment. If the problem lies elsewhere, we’ll tell you.
François PainchaudFounder of Kasvu, author of this tool