Guides · Advertising and applications
Clear answers before you invest.
The questions small business owners ask before launching campaigns or having an application built, with direct answers. Each guide cites its sources and says what to check in your own situation.
Advertising
Getting started and choosing a channel.
- Google Ads for small businesses in QuebecHow it works, costs, measurement and the mistakes to avoid, in one guide.
- Google Ads or Meta AdsSearching or discovering: the channel that fits what you sell.
- ChatGPT adsWhat we know about this new channel, and when a small business should try it.
- Online advertising statisticsKey figures for Canada and Quebec, each with its source.
- Google Ads glossaryGoogle Ads terms explained in plain English.
Advertising
Costs and results.
- Google Ads costs in CanadaBudget, cost per click, cost per lead and agency fees.
- Google Ads not workingThe common causes of campaigns without customers, and how to fix them.
- Call and form trackingTying the leads you receive to the campaign that produced them.
- Reading a Google Ads reportThe metrics that matter to an owner, and the ones that only look good.
Applications
Choosing an application.
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