Google Ads, SEO and custom application guides for small businesses Clear answers before you invest.
The questions small business owners ask before launching campaigns, working on their SEO or having an application built, with direct answers. Each guide cites its sources and says what to check in your own situation.
Advertising
Getting started and choosing a channel.
- Google Ads for small businesses in QuebecHow it works, costs, measurement and the mistakes to avoid, in one guide.
- Google Ads or Meta AdsSearching or discovering: the channel that fits what you sell.
- ChatGPT adsWhat we know about this new channel, and when a small business should try it.
- Online advertising statisticsKey figures for Canada and Quebec, each with its source.
- Google Ads glossaryGoogle Ads terms explained in plain English.
Advertising
Costs and results.
- Google Ads benchmarks for Quebec 2026Cost per click, conversion rate and cost per lead by industry, measured in 2026.
- Google Ads costs in CanadaBudget, cost per click, cost per lead and agency fees.
- Google Ads not workingThe common causes of campaigns without customers, and how to fix them.
- Call and form trackingTying the leads you receive to the campaign that produced them.
- Reading a Google Ads reportThe metrics that matter to an owner, and the ones that only look good.
Applications
Choosing an application.
- Custom or existing softwareThe criteria for choosing between existing software and a custom build.
- Software for small manufacturersERP, production software or custom: the options compared, with published prices.
- Cost of a custom applicationWhat drives the price, and the questions to ask before you sign.
- Code ownershipWhat to require in the contract to keep ownership of your application.
Free tools
Check your campaigns yourself.
- Google Ads auditAnswer twelve questions about your account in about two minutes, and see a rating for each theme plus the three fixes to make first.
- Landing page analysisPaste the address of the page your ads lead to. The tool checks the call to action, the form, the click-to-call phone number, tracking tags, mobile speed and whether your professional order allows the testimonials on the page.
A question about your situation
Would you rather talk it through?
Tell us about your situation. The first conversation comes with no commitment, and if Kasvu isn’t the right fit, we’ll tell you.
François PainchaudFounder and President of Kasvu