Google Ads campaigns for small businesses
Google Ads agency in Montreal.
Qualified leads, not just clicks.
Your future customers are already looking for you on Google. Since 2014, we have been building campaigns, landing pages and tracking for small businesses, so that every call and every form is tied to its cost.
- Your Google Ads account in your name
- Every lead tied to its campaign
- Your results online, anytime
Already tried Google Ads?
Plenty of clicks. Few customers. No idea why.
Often, all that’s left is a spent budget, an unreadable report and nobody able to say which searches brought in real customers. Before we propose anything, we look at the account in place: the same mistakes come up from one business to the next, and most of them can be checked in about ten minutes.
The problem is rarely Google Ads itself. It’s almost always the way the account was set up.
The 7 mistakes in detail, and how to check for them
01
The ads lead to the homepage.
Sometimes to a page that no longer exists. Visitors look for what the ad promised, then leave.
Check: in the Tools menu, open “Ad preview and diagnosis” to see where each ad leads. Don’t click on the ad itself: the click would skew your statistics.
02
No landing page, or a page that doesn’t get people to call.
A good ad sent to the wrong page is a click you paid for nothing.
Check: does the page repeat the ad’s promise, with a phone number and a form in plain sight?
03
Conversions set up wrong.
A button click counts as a lead, even though nobody called or wrote. The reports look good; the sales don’t follow.
Check: does each conversion count a call or a submitted form, or just a visit or a click?
04
Keywords that spend without ever producing a lead.
For months, sometimes years, because nobody was looking.
Check: sort your keywords from the last 90 days by cost. Which ones have no conversions?
05
The Search Partners network turned on by default.
Your ads then appear on third-party sites, where traffic often converts less well.
Check: in each campaign’s settings, under Networks.
06
A poorly planned campaign structure.
Everything is mixed together, so nothing improves. A good rule of thumb: one ad group per service, leading to that service’s page.
Check: does any ad group mix several services?
07
No trackable phone number.
For a service business, a large share of leads comes in by phone. Without a dedicated number, those calls are invisible.
Check: how many calls did Google Ads bring you last month? If nobody can answer, tracking is missing.
None of these problems is fixed by raising the budget. Our guide on why Google Ads is not working covers each cause, and our free Google Ads audit sizes up your account in twelve questions.
What the engagement includes
From the first click to the first call.
One team handles the campaigns, the page and the tracking, then improves them every month based on real leads.
The right searches, not every search.
We keep the keywords that match your offer and your territory, and exclude the ones that cost money without paying off.
Keywords · Exclusions · Geographic targetingAds that speak like your customers.
Ad copy, assets, calls straight from the ad: we test them and keep what produces leads.
Copywriting · Testing · Calls from the adA landing page that gets the phone ringing.
A page written for what the ad promises: your offer, why to choose you, how to reach you. Your website stays in place.
Copywriting · Design · FormsEvery call and every form, tied to its source.
A trackable number and conversions tracked in Google Tag Manager: you know which campaign produced which lead, and at what cost.
Trackable number · Google Tag Manager · AttributionYour results, without waiting for a report.
Your tracking portal shows your leads, your spend and your cost per lead. Our team adjusts bids, ads and the page, then explains what is changing.
Tracking portal · Ongoing managementMeasurement
Tracking portal: every lead, the moment it comes in.
Your leads, your spend and your cost per lead, in real time, without waiting for a report.
A lead is a form, a call longer than 60 seconds or an appointment booked online. A trackable number ties every call to its campaign. How call tracking works
Sample tracking portal: cost per lead, leads this month, calls and forms, the journey from impressions to clicks to leads, and the lead trend from April to October.
Not ready to call yet? Start with a free audit.
Our work · Business law
Trusted by his network.
Chosen on Google.
Frédéric Lévesque, a business lawyer in Greater Montreal, got his new cases through word of mouth alone, at an unpredictable pace. A Google Ads campaign focused on his practice, a dedicated page and call and form tracking now bring him leads from entrepreneurs and small businesses.
Read the Frédéric Lévesque case studyKasvu is an excellent partner for growing a client base.
Translated from French
Frédéric LévesqueBusiness LawyerThe same engagement, over one year
1/4
of the visitors who come from his ads get in touch, by phone or through a form.
>10×
his ad spend: that is what the engagements attributed to his campaigns are worth.
Engagements attributed to the campaigns, relative to ad spend. No amounts published.
Want the same tracking for your business? Let’s talk
What our clients say
From the very first day of working with François, I have felt confident, and we have stayed focused on results. […] I am very happy and lucky to have been able to count on the support of François and his team for 4 years now!
Translated from French
David CarlosMarketing Manager and Regional Director, Physiothérapie Universelle
François is an absolute pleasure to work with! Highly responsive and collaborative, he is always offering suggestions and input, even outside of the scope of his contract. We’ve seen tremendous growth […].
Sally ProsserMarketing Manager at Web Hosting Canada
François is a web consultant with a great deal of experience. His ethics are beyond reproach, and he saw our joint projects through to completion. I strongly encourage you to trust him. […] Stop looking.
Translated from French
Francis St-PierreVice-President of Operations, Voyages USA Country
By industry
Google Ads in your line of work.
Every trade has its own searches, seasons and rules. These pages show how we build campaigns in yours.
- Windows and doorsReplacement requests, not maintenance questions.
- RoofingOne campaign for emergencies, another for re-roofing.
- Foundations and waterproofingCracks and leaks: homeowners ready to have them fixed.
- HVAC and heat pumpsPlanned installations on one side, breakdown calls on the other.
- ElectriciansEmergencies, EV chargers, commercial contracts: one campaign for each.
- Kitchen and bathroom renovationFull renovation projects rather than browsers.
- High‑end landscapingDesign projects, not lawn-mowing requests.
- Business lawBusiness owners looking for a lawyer, with the Frédéric Lévesque case.
- Family lawDiscreet inquiries, received when the person is ready.
- Dental implantsPatients looking for implants, not a cleaning.
- Private orthopedicsPatients looking for a private orthopedic surgeon, within the physicians’ code.
- Home careFamilies on one side, job applicants on the other.
- Industrial B2BTechnical requests from industrial buyers.
- Don’t see your line of work?Let’s talk about your customers and what they search for.
A bilingual market
An agency that knows your market.
In Montreal, your customers search in French and in English. Since September 2026, Google itself picks which ad to show on the Search Network, based on the language of the search and the languages the person understands.
So a bilingual person may see your English ad after searching in French. We build keywords and ads in each language, each with its own page, across the territory you serve.
Example: one business, two ads
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One team. A clear engagement.
What happens in the first month.
- 01
Understand and scope
We learn your offer, your customers and your goals, then propose a scope, our fees and an ad budget, listed separately.
- 02
Your page, in 7 to 10 days
After a kickoff meeting, we write and design the page, which you approve before it goes live.
- 03
Your campaign live, in about two weeks
For a standard campaign. A larger engagement takes longer: the proposal says so.
- 04
The first leads
Your tracking portal shows every call and every form as soon as it comes in, along with the campaign that produced it.
Our team
You know the people who run your campaigns.
We scope the engagement with you. The team carries it out under Jihed’s lead.
Before you start
It’s the right time if…
We work mostly with service businesses and online stores, from three employees to about fifty.
- Your offer is clear, and your customers are already searching for it on Google.
- You already pay for advertising without seeing clearly what it brings in.
- Your team could handle more leads than it gets today.
Frequently asked questions
Costs, timelines, ownership: your questions about a Google Ads agency.
How much does a Google Ads agency in Montreal cost?
Two amounts, always kept separate. Our management fees generally range from $700 to $3,000 per month, depending on the number of campaigns and pages. Your ad budget, paid directly to Google, comes on top: plan on at least $1,000 per month, often more depending on the competition. Our guide to Google Ads costs helps you estimate it, and our Google Ads benchmarks for Quebec give the cost per click and the cost per lead in 29 industries.
When do the first leads come in?
Usually about three weeks after the engagement starts: the time it takes to build the page and launch the campaign. Your tracking portal shows them as soon as they arrive.
How long before I know whether Google Ads is profitable?
The first leads come in quickly, but a lead is not a customer. It usually takes a few months to know whether Google Ads is profitable for you: the time it takes to see which leads turn into sales.
Do we need to redo our website?
No. We build a landing page for your campaigns, and your website stays in place.
Is there a minimum commitment?
Yes, six months: the time to launch, measure and improve the campaigns based on real data. Fees are billed monthly.
Why hire an agency instead of managing Google Ads yourself?
Managing it yourself works as long as you have time to exclude bad searches, test ads and track calls. Most business owners don’t: we do it, and you see what every dollar produces.
Who owns the Google Ads account?
You do, from day one. If the engagement ends, you keep your campaigns, your history, your access and your data.
Let’s start with your business
Let’s talk about the customers you want to attract.
Tell François about your offer and your goals. You will find out whether Google Ads is the right channel, and whether Kasvu is the right partner. If not, he will tell you. The first conversation comes with no commitment.
