Google Ads for a business lawyer · Greater Montreal Trusted by his network. Chosen on Google.

More than 30 years practising business law, and a reputation built on word of mouth. To also reach the entrepreneurs and small businesses searching for a lawyer online, the practice turned to Kasvu for its Google Ads campaign and a dedicated landing page.

Let’s talk about your next clients The work behind the results

Kasvu’s role

Google Ads campaigns Search terms, ads, bidding and exclusions.
Landing page A dedicated page, written and designed for this campaign.
Tracking and optimization Calls and forms attributed, continuous optimization.

Word of mouth brought in clients. But not predictability.

Frédéric Lévesque’s new business came only from word of mouth. His network sent him good cases, but there was no way to know when the next one would arrive. The challenge wasn’t building his reputation: he needed a way to attract clients without waiting to be recommended.

With Kasvu, the practice now also reaches entrepreneurs who search for a lawyer on Google. Word of mouth remains valuable; a measurable acquisition channel now complements it.

What changes

Where new clients came from: Before Word of mouth as the only source of new businessWith Kasvu A second channel: entrepreneurs searching on Google
Ability to act: Before Waiting for the next recommendation, with no control over the paceWith Kasvu Tracking inquiries and their cost to adjust the campaigns

From the search to the first conversation. Every step handled by Kasvu.

Three pieces, one goal: a business owner looking for a lawyer finds the practice, understands who they are dealing with, and knows what to do next.

01Getting found by the right clients
Kasvu targets the searches that match the practice (business law, corporate law, commercial contracts) in Greater Montreal, and screens out those unrelated to its work. The goal: focus the budget on searches tied to the practice’s services.
02Turning interest into an inquiry
The ad opens a page written for exactly what it promises: the expected expertise, a business clientele, and two simple ways to get in touch. Visitors don’t have to hunt for what they just read.
03Your results, available anytime
The Kasvu tracking portal, included in our engagements, tracks inquiries, spend and cost per opportunity in real time. You see where you stand; our team analyzes the results and adjusts your campaigns.

Getting found by the right clients

Kasvu targets the searches that match the practice (business law, corporate law, commercial contracts) in Greater Montreal, and screens out those unrelated to its work. The goal: focus the budget on searches tied to the practice’s services.

A business owner’s search

business lawyer montreal

Ad The practice’s landing pageBusiness Lawyer | Greater MontrealContracts, shareholder agreements, buying or selling a business. More than 30 years of practice with entrepreneurs and small businesses.

Targeted searches

business law
corporate law
commercial contracts
shareholder agreement
buying or selling a business
commercial litigation

Excluded searches

employment
immigration
family law
pro bono

The targeting and the ad.

Turning interest into an inquiry

The ad opens a page written for exactly what it promises: the expected expertise, a business clientele, and two simple ways to get in touch. Visitors don’t have to hunt for what they just read.

Frédéric Lévesque Lawyer · Business lawCall the practice

Business and commercial law · Greater Montreal

A lawyer who understands how businesses work.

Contracts, shareholder agreements, buying or selling a business, commercial litigation. More than 30 years of practice with entrepreneurs and small businesses.

30+ years of practice
Entrepreneurs and small businesses
Greater Montreal

Describe your matter

NameEmailType of matterSend the requestContact the practice.

Matters the practice handles

Commercial contracts Drafting, review and negotiation.
Shareholder agreements Setting the rules of a partnership.
Buying and selling a business Structuring and securing the deal.

Frédéric Lévesque · Business law · Greater Montreal

A dedicated page.

Your results, available anytime

The Kasvu tracking portal, included in our engagements, tracks inquiries, spend and cost per opportunity in real time. You see where you stand; our team analyzes the results and adjusts your campaigns.

The Kasvu tracking portal: acquisition report, lead journey and key metrics in one place. — Kasvu tracking portal: preview with demonstration data.

What this work changes for the practice.

12-month review

25+

qualified leads per month

Entrepreneurs and small businesses looking for a business lawyer.

25%

of visitors from the ads get in touch

Calls and forms combined.

One inquiry for every four visits.

>10×

estimated return on ad spend

Estimate based on the engagements the firm attributes to its campaigns, relative to its advertising investment over 12 months.

Advertising metrics: Google Ads account and conversion reports over 12 months.

In Frédéric Lévesque’s words.

I have been working with Kasvu Digital for a few years to bring new cases to a commercial law practice. Since partnering with Kasvu Digital, I have received a multitude of referrals that turned out to be excellent sources of clients, who brought me several good cases.
Kasvu is an excellent partner for growing a client base.
Translated from French

Frédéric LévesqueBusiness lawyerBernard & Brassard

Same practice area, a different starting point

In Toronto, a firm started from scratch.

CEO Law, a business law firm, had no Google Ads account, no history and no data. We applied the same method: one campaign per practice area, an ad for every important search, every call and every form tracked. The results came in stages, then they stayed.

Business law · Toronto
No account, no history, no data.
Cut in half
the cost per inquiry, from year one to year four.
Every year, more inquiries than the year before.
“Their responsiveness and attention to detail are unmatched.”
Matt BelbeckCEO Law
Read the CEO Law case

François Painchaud and Mohamed Jihed Khikhia, Kasvu’s leaders, at a conference — **François Painchaud**, Founder and President, and **Mohamed Jihed Khikhia**, Partner and Chief Operating Officer.

Our team

You know the people doing the work.

We scope the engagement with you. The team carries it out under Jihed’s lead.

All our case studies

Let’s start with your business

Your expertise deserves to be found.

François talks with you about your business, the clients you want to reach and your goals. Together, you decide whether Kasvu is the right partner to move your growth forward.

François PainchaudFounder and President of Kasvu

Pick a time in his calendar