Business law Greater Montreal
Trusted by his network. Chosen on Google.
More than 30 years practising business law, and a reputation built on word of mouth. To also reach the entrepreneurs and small businesses searching for a lawyer online, the practice turned to Kasvu for its Google Ads campaign and a dedicated landing page.
Kasvu’s role
- Google Ads campaigns Search terms, ads, bidding and exclusions.
- Landing page A dedicated page, written and designed for this campaign.
- Tracking and optimization Calls and forms attributed, continuous optimization.
Word of mouth brought in clients. But not predictability.
Frédéric Lévesque’s new business came only from word of mouth. His network sent him good cases, but there was no way to know when the next one would arrive. The challenge wasn’t building his reputation: he needed a way to attract clients without waiting to be recommended.
With Kasvu, the practice now also reaches entrepreneurs who search for a lawyer on Google. Word of mouth remains valuable; a measurable acquisition channel now complements it.
What changes
- Where new clients came from
- Before Word of mouth as the only source of new businessWith Kasvu A second channel: entrepreneurs searching on Google
- Ability to act
- Before Waiting for the next recommendation, with no control over the paceWith Kasvu Tracking inquiries and their cost to adjust the campaigns
From the search to the first conversation. Every step handled by Kasvu.
Three pieces, one goal: a business owner looking for a lawyer finds the practice, understands who they are dealing with, and knows what to do next.
01Getting found by the right clients＋
Kasvu targets the searches that match the practice (business law, corporate law, commercial contracts) in Greater Montreal, and screens out those unrelated to its work. The goal: focus the budget on searches tied to the practice’s services.
A business owner’s search
business lawyer montreal
Targeted searches
- business law
- corporate law
- commercial contracts
- shareholder agreement
- buying or selling a business
- commercial litigation
Excluded searches
- employment
- immigration
- family law
- pro bono
02Turning interest into an inquiry＋
The ad opens a page written for exactly what it promises: the expected expertise, a business clientele, and two simple ways to get in touch. Visitors don’t have to hunt for what they just read.
Business and commercial law · Greater Montreal
A lawyer who understands how businesses work.
Contracts, shareholder agreements, buying or selling a business, commercial litigation. More than 30 years of practice with entrepreneurs and small businesses.
- 30+ years of practice
- Entrepreneurs and small businesses
- Greater Montreal
Describe your matter
NameEmailType of matterSend the requestContact the practice.Matters the practice handles
- Commercial contracts Drafting, review and negotiation.
- Shareholder agreements Setting the rules of a partnership.
- Buying and selling a business Structuring and securing the deal.
Frédéric Lévesque · Business law · Greater Montreal
03Your results, available anytime＋
The Kasvu client portal tracks inquiries, spend and cost per opportunity in real time. You see where you stand; our team analyzes the results and adjusts your campaigns.
What this work changes for the practice.
12-month review
qualified leads per month
Entrepreneurs and small businesses looking for a business lawyer.
of visitors from the ads get in touch
Calls and forms combined.
One inquiry for every four visits.
estimated return on ad spend
Estimate based on the engagements the firm attributes to its campaigns, relative to its advertising investment over 12 months.
Advertising metrics: Google Ads account and conversion reports over 12 months.
In Frédéric Lévesque’s words.
I have been working with Kasvu Digital for a few years to bring new cases to a commercial law practice. Since partnering with Kasvu Digital, I have received a multitude of referrals that turned out to be excellent sources of clients, who brought me several good cases.
Kasvu is an excellent partner for growing a client base.
Translated from French.
Your expertise deserves to be found.
François talks with you about your business, the clients you want to reach and your goals. Together, you decide whether Kasvu is the right partner to move your growth forward.