inquiries from entrepreneurs
By phone or by form, over the whole engagement.
Google Ads for a business law firm · Toronto An account built from scratch. A cost per inquiry cut in half.
Corporate law, incorporation, employment contracts: CEO Law wanted entrepreneurs across the Toronto area to find the firm on Google. There was no account, no history, no data. Kasvu built everything, then our team kept improving it for nearly five years.
Kasvu’s role
- Account and campaigns Setup, structure, keywords, ads and bidding.
- Landing pages Pages written for each practice area advertised.
- Tracking and reporting Calls and forms tracked, results reviewed every month.
Starting from scratch means first learning what makes people call.
CEO Law was starting from zero on Google: no campaigns, no history, no data on the searches that bring in a client. The first year was for learning. Which searches make an entrepreneur pick up the phone? Which ones spend without ever bringing anything back?
Every month, the team tightened the account with those answers. The results came in stages, then they stayed.
The turning point
In year three, the budget went down and inquiries rose by nearly 70%. The cost per inquiry never went back to where it started.
What changes
- Starting point
- Before No campaigns, no history, no dataWith Kasvu An account built by practice area
- Measurement
- Before No way to know which search brings in a clientWith Kasvu Every call and every form tracked
From zero to an account that learns. One search at a time.
Four parts, all handled by the Kasvu team. The firm kept its own role: answering entrepreneurs.
One campaign per practice area
Business and corporate law in the Toronto area, incorporation, employment contracts: each practice area had its own campaign, budget and ads. We could see what each one brought in, and the budget followed.
An ad for every important search
The searches that mattered most each had their own ad group. An entrepreneur who typed “business lawyer toronto” read an ad that answered them word for word, not a generic text about law.
Targeted searches
- corporate lawyer
- business lawyer toronto
- incorporate business
- franchise lawyer
- employment contract
- commercial lease lawyer
- startup lawyer
Clear pages, every call tied to its campaign
Every ad led to a page written for the matter being searched. Every call and every form was tied to its campaign: that is what made it possible to cut whatever cost money without bringing anything back. Visitors who left without calling then saw the firm again on other sites.
A report and a discussion every month
Every month, the firm’s marketing leadership received a clear report and discussed it with the team: what had worked, what we were changing, where to put the budget next.
What this work delivered for the firm.
Full years of the engagement
The first year was expensive: that is the price of an account that is still learning. After that, each year brought more inquiries than the one before, each at a lower cost.
- 22 inquiries per month,Year 1$60.39 per inquiry
- 64 inquiries per month,Year 2$60.03 per inquiry
- 108 inquiries per month,Year 3$30.68 per inquiry
- 161 inquiries per month,Year 4$29.16 per inquiry
10%
of ad clicks turn into an inquiry
A call made or a form sent, never just a visit.
Just over one click in ten.
average ad cost per inquiry
Over the whole engagement, first year included.
Client’s Google Ads account: inquiries (calls and forms) and costs by quarter, grouped by year of the engagement.
In Matt Belbeck’s words.
Kasvu has been an excellent pay-per-click partner driving consistent results. Their responsiveness and attention to detail are unmatched.
I would highly recommend working with them.
Matt BelbeckCMO and Director of Client and Lawyer HappinessCEO Law
Our team
You know the people doing the work.
We scope the engagement with you. The team carries it out under Jihed’s lead.
Let’s start with your business
Your next clients are already searching on Google.
François talks with you about your business, the clients you want to reach and your goals. Together, you decide whether Kasvu is the right partner to move your growth forward.
François PainchaudFounder and President of Kasvu