Advertising, SEO and tracking for small businesses
We reach your customers where they are: Google first, then Facebook, Instagram or LinkedIn. Every lead gets a follow-up, and you see what it cost you.
They trust us with their growthA page that doesn’t convince, or a lead left waiting, is a customer you’ve already paid for walking away.
01 · Attract
Advertising brings in leads from launch day, on the networks your customers use. SEO builds a presence that stays.
Google Ads since 2014. We start by answering the people already searching for what you offer. Meta and LinkedIn reach the ones who aren’t looking for you yet, by industry, job title or interests.
Our Google Ads approachSEO since 2013. On Google, on Google Maps and in the answers of AI tools.
An AI tool’s answer
Who can redo a flat roof in Laval?
For a flat roof replacement in Laval, Toitures Altaris details its membranes and RBQ licence on its dedicated page.
toituresaltaris.ca02 · Convert
An ad that leads to your home page leaves the visitor to search on their own.
For each offer, we write a dedicated page. You approve it, then we A/B test it and keep the version that brings in the most calls.
Your flat roof redone before winter.
Client results · Business law
1/4
of visitors who come from the ads get in touch, by phone or by form.
$31
average ad cost per qualified lead.
>10×
the ad investment, in engagements attributed to the campaigns.
Frédéric Lévesque, business lawyer, over 12 months. The cost per qualified lead is neither a signed case nor an all-in cost. Engagements attributed to the campaigns are measured against the ad investment over the same period. Results specific to this client, not a promise.
Kasvu is an excellent partner for growing a client base.
Translated from French
Frédéric LévesqueBusiness LawyerBefore, his new business came only through word of mouth, at an unpredictable pace.
A Google Ads campaign targeted to his practice, a dedicated page, and call and form tracking: every lead is counted, along with what it cost.
Read the case study[…] François and his team are very professional, and it is a pleasure to discuss strategy with them. Thank you again for your support and collaboration over the past 7 years!
Translated from French
Sebastian StrozynskiGeneral Manager, PharmaCos Machinery
From the very first day of working with François, I have felt confident, and we have stayed focused on results. He knows how to give me sound advice […].
Translated from French
David CarlosMarketing Manager and Regional Director, Physiothérapie Universelle
François is an absolute pleasure to work with! […] We’ve seen tremendous growth and I am happy to have chosen him and his agency.
Sally ProsserMarketing Manager at Web Hosting Canada
Want the same tracking for your business? Let’s talk
03 · Follow up
A call missed during a meeting, a form that comes in on a Friday evening: that’s often where a customer slips away.
You choose what gets automated. Your team keeps the relationship, and a newsletter can stay in touch with your past customers.
04 · Measure
Your cost per lead, your leads and your spend, in real time.
A lead is a form, a call longer than 60 seconds or an appointment booked online. A tracking number ties every call to its campaign. How call tracking works
Example of a tracking portal: cost per lead, leads this month, calls and forms, the path from impressions to clicks to leads, and the lead trend from April to October.
Not ready to call yet? Start with a free audit.
Our team
We scope the engagement with you. The team carries it out under Jihed’s lead.
The engagement
At any time, you know what’s done, what’s coming next and what’s being tested.
Your offer and the customers to attract, then a proposal: scope, fees and ad budget, each listed separately.
We write it, and you approve it before it goes live.
With call and form tracking from day one.
Ads, pages and budget follow what leads are really worth to you.
Your accounts. Your data. Your history. Your ad accounts and your Google Business Profile stay in your name, even if you change partners.
Is this the right time?
FAQ
It depends on how urgent things are and where you’re starting from. Advertising brings in leads quickly, as long as the budget keeps up; SEO builds a presence that lasts. In our first conversation, we tell you what we would start with, and why.
With an ad campaign, allow about three weeks to frame the offer, prepare the campaign, the page and the tracking, then launch. For SEO, we don’t give a date.
Yes: 6 months for ad campaigns, enough time to measure and improve on real data, and one year for SEO. Our fees are billed monthly.
They’re monthly and depend on what we take on. Your ad budget is paid directly to Google, Meta or LinkedIn, and the proposal lists each amount separately.
It does what you assign it: answering, calling back, qualifying and, if it has access to your calendar, booking an appointment. You decide what stays with your team.
No. We create dedicated landing pages and start from the site you already have. If a technical issue keeps Google from reading it properly, we’ll tell you.
No. We run paid advertising on Facebook, Instagram and LinkedIn, but we don’t manage your posts or your communities.
Let’s start with your business
Talk to François about your offer and the customers you want to attract. He’ll tell you where he would start, and what will happen next with every lead. If Kasvu isn’t the right partner, he’ll tell you. The first conversation comes with no commitment.
