Google Ads across Canada · Landscaping
Google Ads for high-end landscaping companies.
A complete backyard, a paver patio, retaining walls and lighting: these projects are planned well in advance, with a carefully considered budget. We build the campaigns that show you to these homeowners rather than to people hunting for cheap lawn mowing, a page that shows your work and the tracking that ties every call to its cost. The goal: projects that match your craftsmanship.
Let’s talk about your next projectsSee the mistakes to avoid- Your Google Ads account in your name
- Every lead tied to its campaign
- Your results online, anytime
What your customers search for
A major project isn’t searched for like a lawn mowing job.
The word “landscaper” attracts everyone: lawn mowing, snow removal, cheap maintenance, pavers to buy at a hardware store, garden ideas. For a company that goes after design-build projects, most of these clicks will never lead to a contract.
The searches that count are more specific: “backyard landscaping”, “paver patio”, “stone retaining wall”, “landscaping design”, often with the name of the city. We build the campaigns around your types of projects, and we exclude what you don’t do.
These projects are decided well in advance. Homeowners compare past work, ask for a design and plan the next season’s work. The campaigns follow that rhythm, and so does the budget.
Some obligations also create projects. In Quebec, pools installed before November 1, 2010 must be brought up to safety standards by September 30, 2027. If you work on pool surrounds, that’s a search worth watching.
City of Montreal, bringing residential pools up to standard (in French)
Example: searches that trigger your ads
- backyard landscaping bouchervillepaid
- paver patio designpaid
- cheap lawn mowingexcluded
- pavers for sale hardware storeexcluded
- summer landscaper jobsexcluded
The most expensive mistakes
Five mistakes that attract small jobs.
Each one takes a few minutes to check, in your Google Ads account or on your page. None of them is fixed by raising the budget.
- 01
Keywords that attract maintenance work.
Lawn mowing, snow removal, hedge trimming: if you don’t do maintenance, these searches should be excluded at launch. Otherwise, they tie up your budget and your phone with requests you will turn down.
Check: look for “mowing”, “maintenance” and “snow removal” in your search terms from the last 90 days.
- 02
A page that doesn’t show your work.
A homeowner planning a major project buys what they see first. A page without photos of your projects, from design to completion, sends them to a competitor who shows theirs.
Check: does your landing page show recent, complete projects?
- 03
A form that asks about neither scope nor timeline.
Ask for the type of project, whether there are plans, an approximate area, the city and the timeline for the work. You know which projects are worth a visit, and which ones don’t fit your offer.
Check: before calling back, do you know whether the project includes design?
- 04
The same budget all year.
Major projects are planned before the construction season. A fixed budget spends at the same pace when nobody is planning and runs out of steam when homeowners are preparing their season.
Check: has your daily budget changed over the last twelve months?
- 05
An ad without an RBQ licence number, if you have one.
Some landscaping work falls under RBQ subcategory 2.7, “Sitework”, which notably covers fences, paving and interlocking pavers. If you hold a licence, Quebec’s Régie du bâtiment requires its number in every form of advertising.
Check: is your licence number in your ads and on your landing page?
These fixes don’t require a bigger budget. They require a well-built account, then a monthly follow-up based on the projects you sign.
What the engagement includes
Campaigns built for major projects.
One team handles the campaigns, the page and the tracking, then adjusts them every month based on the projects you sign.
One campaign per type of project.
Design, patios and pavers, retaining walls, lighting, pool surrounds: each type of project you take on gets its own keywords, ads and page. The budget goes to the projects you want to do.
Keywords · Exclusions · TerritoryA page that shows your craftsmanship.
Photos of completed projects, how a project unfolds from design to construction, warranties, service area and a qualifying form: the homeowner understands the quality of your work before calling. Your website stays in place.
Copywriting · Design · FormEvery call and every form, tied to its source.
A trackable phone number, conversion tracking in Google Tag Manager and your tracking portal: you know which campaign produced which project, and at what cost. Our guide to call and form tracking explains the method.
Trackable number · Google Tag Manager · Tracking portalA budget that follows the planning.
We raise the budget when homeowners are planning their projects and your schedule for the season is filling up, and we lower it once it’s full.
Seasons · Capacity · BudgetEverything an engagement with our Google Ads agency includes
Is this the right time?
For landscapers who want to choose their projects.
We manage campaigns for service businesses. Google Ads delivers in landscaping when your offer is clear, your work shows well in photos and someone calls leads back quickly. If your season is already full, the campaign can wait for the next one. Same challenge in kitchen and bathroom renovation: complete projects rather than browsers.
- Your projects come mostly through word of mouth, at a pace you don’t control.
- You already pay for advertising without knowing how many projects it produced.
- You want fewer small jobs and more complete projects.
Frequently asked questions
Costs, timelines, season: your questions about Google Ads.
How much does Google Ads cost for a landscaper?
Two amounts, always kept separate. Our management fees generally range from $700 to $3,000 per month, depending on the number of campaigns and pages to build. Your ad budget comes on top and is paid directly to Google: plan on at least $1,000 per month, often more depending on the competition in your territory. The proposal states both amounts before you commit. To plan the budget for your season, see our guide to Google Ads costs.
How soon do the first leads come in?
Your landing page is ready in 7 to 10 days, and a standard campaign is live in about two weeks. The first leads come in over the following weeks. To know whether Google Ads is profitable, meaning how many leads turn into signed projects, plan on three to six months. The engagement also requires a minimum commitment of six months, with fees billed monthly.
When should you launch a campaign?
Before homeowners plan their season, not when the work begins. Major projects call for a design and a quote: you need to be there while the decision is taking shape. We set the calendar with you based on your schedule.
How do you avoid small jobs?
Through exclusions, keywords and the page. Maintenance and materials searches are excluded, the ads talk about design and construction, and the form asks about the scope of the project. Small jobs don’t all disappear, but they stop taking up the budget.
Who owns the Google Ads account?
You do. The account is in your name from the start. If the engagement ends, you keep your campaigns, your history, your access and your data.
Let’s start with your projects
Let’s talk about the projects you want to take on.
Tell François about your services, your territory and your capacity. You will find out whether Google Ads can bring in the projects you’re looking for, and whether Kasvu is the right partner to get you there. If not, he will tell you. The first conversation comes with no commitment.
