Google Ads across Canada · Electricians
Google Ads for electrical contractors.
A power outage on a Sunday night, a charger to install before an electric car arrives, a commercial space to bring up to code: three customers who don’t expect the same thing from their electrician. We build a campaign for each one: your phone number for emergencies, a quote request page for the rest, and tracking that ties every contract to its cost. You choose the work you want; the campaigns go find it in your territory.
Let’s talk about your next contractsSee the mistakes to avoid- Your Google Ads account in your name
- Every lead tied to its campaign
- Your results online, anytime
What your customers search for
What do people type when they look for an electrician?
“Emergency electrician” comes from someone without power who calls the first reliable number. “Home EV charger installation” or “200 amp service upgrade cost” comes from a homeowner comparing quotes. “Commercial electrician” comes from a property manager or a general contractor.
The word “electrician” also draws searches that will never pay off: salary, electrician trade school, CCQ competency cards, job postings, auto electricians, public charging stations nearby. A negative keyword list built for Quebec screens them out from the start; the search terms report, read regularly, completes it.
For chargers, the message has to be accurate. Quebec’s Écorecharge program offers $600 toward buying a home charger, not toward installing it. Yet the application requires, with some exceptions, the installation invoice, and the Construction Code requires electrical work to be done by a licensed electrical contractor. An ad promising a “subsidized charger” attracts people who think the work is paid for, and your estimator wastes time clearing up the misunderstanding. The accurate message, “the program covers the charger, not its installation,” brings fewer leads, from people who know what they will pay.
Québec.ca, financial assistance for a home charger (in French)
Example: searches that trigger your ads
- emergency electrician lavalpaid
- home ev charger installationpaid
- electrician salary quebecexcluded
- electrician school montrealexcluded
- ev charging station near meexcluded
The most expensive mistakes
Five mistakes that cost electricians dearly.
Each one can be checked in a few minutes, in your Google Ads account or on your page. None is fixed by raising the budget.
- 01
Campaigns judged on calls, not contracts.
If Google Ads only counts calls and forms, replacing an outlet is worth as much as bringing a building up to code. The campaigns then go after the easy leads, often the smallest ones. Google lets you import signed contracts, with their value: you see which searches lead to big jobs, and the budget can follow them.
Check: does Google Ads know which of your leads became contracts?
- 02
A protected title your ads don’t use.
Only members of the Corporation des maîtres électriciens du Québec (CMEQ) can call themselves “Master Electrician,” and Hydro-Québec asks its customers to check that their contractor is a member. When a homeowner compares several numbers, the title reassures. According to the RBQ, it is in fact the CMEQ logo that identifies its members, rather than the RBQ licence number: the title belongs in your ads, the logo on your page.
Check: do your ads say “Master Electrician,” and does your page show the CMEQ logo?
- 03
Ads shown outside your territory.
By default, Google shows your ads to people located in your territory, but also to people interested in it without being there. You travel to the customer: delivery should be limited to people present in the cities you serve.
Check: in your campaign settings, is the “Presence” option selected?
- 04
Call ads that are about to stop showing.
Google removed the option to create call ads in February 2026, and existing call ads will stop showing from February 2027. Your number has to move to call assets, shown during the hours someone answers, or longer if you offer an emergency service.
Check: does your account still contain call ads?
- 05
A form that sorts nothing.
Ask for the type of work (emergency, charger, panel or service upgrade, renovation, commercial), the type of building, the current panel’s amperage, the city and the deadline. Your team knows who to call back first, who to send and what materials to bring.
Check: before calling back, do you know whether it’s a house or a commercial building?
To take stock of your own account, our free Google Ads audit asks a few questions and shows which fixes to make first, without access to your account.
What the engagement includes
Separate campaigns for each type of work.
One team handles the campaigns, the pages and the tracking, and adjusts them every month.
One campaign per type of work.
Emergency service puts your phone number front and centre. Residential projects (chargers, panels, service upgrades, renovations) lead to a quote request form. Commercial and industrial work has its own keywords, rarer and more specific.
Keywords · Exclusions · SchedulesA page that speaks to the right customer.
The homeowner wants to know whether you install their charger and when you can come. The property manager wants to see your projects and your capacity. Each finds their answers, and a form that sorts their request. We then test page variations (A/B tests) and keep the one that brings the most leads. Your website stays in place.
Copywriting · Design · A/B testsEvery call tied to its contract.
A trackable phone number, conversion tracking in Google Tag Manager, signed contracts imported into Google Ads and your tracking portal: you know which campaign produced which contract, and at what cost. Our guide to call and form tracking explains the method.
Trackable number · Imported contracts · Tracking portalA budget set to your workload.
Your crews are tied up on a big job? We lower the emergency budget. One type of work pays better than the others? We move the budget there.
Capacity · Profitability by type of workEverything included in an engagement with our Google Ads agency
Is this the right time?
For contractors ready to take on more work.
We manage campaigns for electrical contractors. With them, three things changed results the most: a stronger landing page, automated lead follow-ups and regular communication with the contractor. In the accounts we take over, we often find one or two basic mistakes, sometimes more: ads that lead to the home page, the search partner network turned on, a simple click counted as a lead, no trackable number. Google Ads delivers when your team can call back quickly, visit the site and do the work within a reasonable time. If your electricians are booked for months, wait: a campaign is useless if nobody can respond. See also our pages on HVAC and heat pumps, where emergencies sit alongside planned work, and industrial B2B.
- Your contracts come mostly from word of mouth or a few general contractors, at a pace you don’t control.
- You already pay for advertising without knowing how many contracts it produced.
- You want more work of a specific type: chargers, panels, commercial.
Frequently asked questions
Costs, timelines, Local Services ads: your questions about Google Ads.
How much does Google Ads cost for an electrical contractor?
Two amounts, always kept separate. Our management fees generally range from $700 to $3,000 per month, depending on the number of campaigns and pages to create. Your ad budget is added on top and paid directly to Google: plan for at least $1,000 per month, often more depending on competition in your territory. The proposal states both amounts before any commitment. Our Google Ads cost guide helps you plan the budget.
How soon do the first leads come in?
Your landing page is ready in 7 to 10 days, and a standard campaign is live in about two weeks. The first leads come in over the following weeks. To know whether Google Ads is profitable, meaning how many quotes become contracts, allow three to six months. The engagement requires a six-month minimum commitment, with fees billed monthly.
Do Local Services ads replace Google Ads?
No, they come on top. In Canada, Google offers Local Services ads to electricians: you pay for each lead received rather than each click, and your business can display the Google Verified badge once the checks are passed. The customer then sees your profile, not a page built to sell your work. Availability varies by area: we check whether they are offered where you are and whether they are worth it alongside your campaigns.
Can we target only commercial and industrial contracts?
Yes, with lower volume. Property managers and businesses search Google less often than homeowners, but a single commercial contract can be worth several service calls. The campaign excludes residential searches, and the page shows your commercial projects.
Does an electrician in Quebec have to show their RBQ licence number in ads?
Not if they are a member of the Corporation des maîtres électriciens du Québec (CMEQ). Quebec’s regulation respecting the professional qualifications of contractors and owner-builders (s. 11.6) exempts CMEQ members from this requirement: according to the RBQ, their corporation’s logo identifies them. The “Master Electrician” title is reserved for these members.
Other industries
Google Ads in other lines of work.
Construction and renovation
Legal services
Health and care
Industry
Our guides answer the questions business owners ask before they invest.
Let’s start with your territory
Let’s talk about the contracts you want to land.
Tell François which jobs you want more often, in which cities, and how many your team can take on. You will find out whether Google Ads can fill your schedule with that work, and whether Kasvu is the right partner. If not, he will tell you. The first conversation comes with no commitment.
