Google Ads across Canada · Home care
Google Ads for home care companies.
The person looking for in-home help is often a son or a daughter, worried about a parent. We build the campaigns that show you when the family is searching, a reassuring page and the tracking that ties every call to its cost. The goal: leads from families in your territory, with a need you can meet.
Let’s talk about your next clientsSee the mistakes to avoid- Your Google Ads account in your name
- Every lead tied to its campaign
- Your results online, anytime
What families search for
People rarely search for themselves.
A home care request often comes after an event: a fall, a hospital stay, a return home that raises concerns. The person searching is a relative, in a hurry, who wants to know quickly whether you can help, when and at what cost.
The market is large. In Quebec, there were 1.7 million people aged 65 and over in 2021, one fifth of the population, according to the Institut de la statistique du Québec.
This sector also draws plenty of searches that are useless to you: personal support worker jobs, training, public CLSC services, seniors’ residences if you don’t offer them. Without exclusions, those clicks cost money without ever becoming a client. The search terms report, read regularly, weeds them out week after week.
Searches that name a city or a neighbourhood deserve their own treatment: the family wants someone who travels near their parent’s home. The campaigns stay limited to the territory you serve.
Institut de la statistique du Québec, population aging (in French)
Example: searches that trigger your ads
- in-home help for seniors quebec citypaid
- home support after hospital staypaid
- personal support worker jobsexcluded
- home support worker trainingexcluded
- free clsc home careexcluded
The most expensive mistakes
Five mistakes that lose you families.
Each one takes a few minutes to check, in your Google Ads account or on your page. None of them is fixed by raising the budget.
- 01
Ads that attract job seekers.
Searches for support worker jobs and training are common in this sector. Without exclusions, they trigger your ads and drain the budget without producing a single client lead.
Check: look for “jobs”, “training” and “salary” in your search terms from the last 90 days.
- 02
A phone number shown when nobody answers.
A worried family calls, and calls someone else if nobody picks up. Google lets you show your ads’ phone number only during the hours when you can answer.
Check: do the hours on your call assets match the hours when your phone is answered?
- 03
The word “agency” in your ads.
In Quebec, a personnel placement agency must hold a permit from the CNESST. The word “agency” suggests that type of service, and it can attract businesses looking for staff rather than families. “Home care company” better describes what you offer, if that is your case.
Check: do your ads and your page describe a service for families, or staff placement?
- 04
A page that doesn’t say what you do, or where.
The family wants to know within seconds: which services, in which neighbourhoods, starting when, and who will come to their parent’s home. A vague page sends them looking elsewhere.
Check: does your page name your services, your territory and how soon you can start?
- 05
A form that sorts nothing.
Ask who the help is for, the type of help needed, the number of hours per week, the start date and the city. Your team knows whom to call back first and can prepare a realistic answer.
Check: before calling back, do you know how many hours per week the family wants?
These fixes don’t require a bigger budget. They require a well-built account, then a monthly follow-up based on real clients. The other common causes are in our guide Google Ads not working.
What the engagement includes
Campaigns built around families.
One team handles the campaigns, the page and the tracking, then adjusts them every month based on the clients you take on.
One campaign per type of service.
In-home help, companionship, respite, care after a hospital stay: each service you offer gets its own keywords, ads and page. The budget goes to what your teams can serve.
Keywords · Exclusions · TerritoryA page that reassures within seconds.
Your services, your territory, how soon you can start, how you select and supervise your staff, and a qualifying form. Your website stays in place.
Copywriting · Design · FormEvery call and every form, tied to its source.
A trackable phone number, conversion tracking in Google Tag Manager and your tracking portal: you know which campaign produced which lead, and at what cost. Our guide on call and form tracking explains the method.
Trackable number · Google Tag Manager · Tracking portalA budget set to your capacity.
Your growth depends on available staff. We adjust the budget to what your teams can take on, so you don’t pay for leads you would have to turn down.
Capacity · Territory · BudgetEverything an engagement with our Google Ads agency includes
Is this the right time?
For companies ready to take on new clients.
We manage campaigns for service businesses, including businesses in the health sector. Google Ads delivers when you can call back quickly, offer a first visit and assign staff within a reasonable time. If your teams are fully booked, wait: a campaign is useless if nobody can respond. Dental implant clinics deal with similar rules on health information.
- Your new clients come mostly through referrals, at a pace you don’t control.
- You already pay for advertising without knowing how many clients it produced.
- You want leads from families in your territory, for the services you offer.
Frequently asked questions
Costs, timelines, families: your questions about Google Ads.
How much does Google Ads cost for a home care company?
Two amounts, always kept separate. Our management fees generally range from $700 to $3,000 per month, depending on the number of campaigns and pages to build. Your ad budget comes on top and is paid directly to Google: plan on at least $1,000 per month, often more depending on the competition in your territory. The proposal states both amounts before you commit.
How soon do the first leads come in?
Your landing page is ready in 7 to 10 days, and a standard campaign is live in about two weeks. The first leads come in over the following weeks. To know whether Google Ads is profitable, meaning how many leads turn into regular clients, plan on three to six months. The engagement also requires a minimum commitment of six months, with fees billed monthly.
Should the ads mention tax credits and government assistance?
Yes, when a program applies to your services: it helps a family take action. Programs change often. We check what is available when the campaign runs, and we remove the mention as soon as a program changes or ends.
Can we also recruit staff with Google Ads?
Yes, but in a separate campaign, with its own budget and its own page. Mixing recruitment and clients in the same ads blurs both messages and the reports.
Who owns the Google Ads account?
You do. The account is in your name from the start. If the engagement ends, you keep your campaigns, your history, your access and your data.
Let’s start with your territory
Let’s talk about the families you want to help.
Tell François about your services, your territory and your capacity. You will find out whether Google Ads can bring in the clients you are looking for, and whether Kasvu is the right partner to get you there. If not, he will tell you. The first conversation comes with no commitment.
