Google Ads across Canada · Dental implants
Google Ads for dental implant clinics.
A patient considering implants compares for a long time: options, timelines, financing, clinic. We build the campaigns that show you when they look for a consultation, a page that takes Quebec’s Code of ethics of dentists into account and the tracking that ties every call to its cost. The goal: consultation requests for implants, not for a cleaning.
Let’s talk about your next consultationsSee the mistakes to avoid- Your Google Ads account in your name
- Every inquiry tied to its campaign
- Your results online, anytime
What your patients search for
The word “implant” isn’t always looking for a dentist.
The word “implant” also draws breast, hair and cochlear implants, not to mention students, job seekers and people comparing clinics abroad. Without exclusions, you pay for those clicks at the price of a dental search.
Exclusions need particular care: Google takes misspellings into account, but not plurals or synonyms. You have to add those yourself, then complete the list with the search terms report, read regularly.
The searches that matter are about a consultation: “dental implant” with the name of the city, “replace a missing tooth”, “implant-supported denture”. They come from people who have often done their research already and want to meet someone.
The decision takes time. So the page has to answer the questions that keep coming up, about the procedure, the steps and financing, so that the consultation request lands with you rather than elsewhere.
Example: searches that trigger your ads
- dental implant sherbrookepaid
- replace missing tooth implantpaid
- breast implant costexcluded
- dental implants mexicoexcluded
- dental hygienist jobsexcluded
The most expensive mistakes
Five mistakes, three of them specific to your profession.
Each one takes a few minutes to check, in your Google Ads account or on your page. None of them is fixed by raising the budget.
- 01
The word “specialist” used wrongly.
In Quebec, only a dentist recognized as a specialist by the Ordre des dentistes du Québec may advertise a specialty. Others must clearly state the words “General Dentist” after their name when they advertise a service (ss. 3.09.04 and 3.09.05).
Check: do your ads or your page talk about an “implant specialist”?
- 02
Patient reviews on your page.
The Code of ethics of dentists prohibits using, in your advertising, an endorsement or statement of gratitude concerning you (s. 3.09.10). Your page relies instead on how the treatment works, your team and your answers to frequently asked questions.
Check: do your page or your ads display patient reviews or stars?
- 03
Ads nobody can find again.
A dentist must keep a complete copy of every advertisement for 5 years after it last ran, and hand it over to the syndic on request (s. 3.09.11). With Google Ads, ads and pages change often: every version must be retrievable.
Check: could you find the ad and the page you were running a year ago?
- 04
A strategy that counts on remarketing.
Google classifies health as a sensitive category, including medical procedures such as surgery. Ads that fall under it can’t use advertiser-curated audiences, such as visitor lists. The campaigns must therefore rely on searches.
Check: does your advertising plan rely on remarketing to visitors of your website?
- 05
A form that sorts nothing.
Ask for the need (one tooth, several, a full denture), the current situation, any consultation already done elsewhere, the city and interest in financing. No more: health details are discussed in consultation.
Check: before calling back, does your team know how many teeth are involved?
These fixes don’t require a bigger budget. They require a well-built account, a page designed for your profession, then a monthly follow-up based on real consultations.
What the engagement includes
Campaigns built for a decision that takes time.
One team handles the campaigns, the page and the tracking, then adjusts them every month based on consultations and accepted treatments.
Campaigns focused on implants.
Single implant, implant-supported denture, missing teeth: each need gets its own keywords, ads and page, kept separate from the clinic’s routine care. The budget goes to treatment searches.
Keywords · Exclusions · TerritoryA page that answers before the consultation.
How the treatment works, the steps, the duration, financing options if you offer them, your team and a qualifying form. No patient reviews, no promise of results. Your website stays in place.
Copywriting · Design · FormEvery call and every form, tied to its source.
A trackable phone number, conversion tracking in Google Tag Manager and your tracking portal: you know which campaign produced which consultation, and at what cost. Our guide on call and form tracking explains the method.
Trackable number · Google Tag Manager · Tracking portalTracking all the way to the accepted treatment.
A consultation request isn’t a signed treatment plan yet. Your feedback on the consultations that go ahead guides the keywords, the ads and the page, month after month.
Inquiry quality · AdjustmentsEverything an engagement with our Google Ads agency includes
Is this the right time?
For clinics ready to welcome new patients.
We manage campaigns for service businesses, including businesses in the health sector. Google Ads delivers for implant dentistry when the clinic can offer a consultation quickly, explain the treatment and its costs clearly, and call inquiries back without delay. Home care companies deal with similar rules on health information.
- Your implant patients come mostly through referrals, at a pace you don’t control.
- You already pay for advertising without knowing how many treatments it produced.
- You want consultation requests for implants from your region.
Frequently asked questions
Costs, timelines, professional ethics: your questions about Google Ads.
How much does Google Ads cost for a dental implant clinic?
Two amounts, always kept separate. Our management fees generally range from $700 to $3,000 per month, depending on the number of campaigns and pages to build. Your ad budget comes on top and is paid directly to Google: plan on at least $1,000 per month, often more depending on the competition in your market. The proposal states both amounts before you commit.
How soon do the first inquiries come in?
Your landing page is ready in 7 to 10 days, and a standard campaign is live in about two weeks. The first inquiries come in over the following weeks. To know whether Google Ads is profitable, meaning how many consultations turn into treatments, plan on three to six months. The engagement also requires a minimum commitment of six months, with fees billed monthly. Our guide on how to read a Google Ads report shows what to watch in the meantime.
Can we advertise the price of an implant?
The Code of ethics of dentists sets precise rules for advertising prices: nature of the service, materials, laboratory fees, additional services not included. An advertised regular price must also remain in effect for at least 90 days after it last ran (s. 3.09.08). We take this into account in the ads and on the page.
Should we advertise the clinic’s routine care?
Not in the same campaigns. A cleaning and an implant aren’t searched for the same way and don’t have the same value. If you also want to attract new patients for routine care, a separate campaign with its own budget lets you compare.
Who owns the Google Ads account?
You do. The account is in your name from the start. If the engagement ends, you keep your campaigns, your history, your access and your data.
Let’s start with your clinic
Let’s talk about the patients you want to care for.
Tell François about your clinic, your treatments and your goals. You will find out whether Google Ads can bring in the consultations you are looking for, and whether Kasvu is the right partner to get you there. If not, he will tell you. The first conversation comes with no commitment.
