SEO agency · Dental clinics
SEO for dental clinics. Found by new patients in your neighbourhood.
A new patient first looks for a clinic that’s nearby, open and accepting new patients; only then do they look at the treatments offered. A dental clinic’s SEO therefore plays out on your Google Business Profile and on clear treatment pages, written within the limits of the Code of ethics of dentists. We work on both, and we measure the new patients they bring in, not your current patients looking up your phone number.
- Your accounts and your content in your name
- Visits and inquiries measured, not just rankings
- One team for SEO and Google Ads
Our SEO experience goes back to 2013: more than 300 SEO campaigns (content, pages, link profile), including dental clinics. How an engagement unfolds is described by our SEO agency. For a clinic, two things change: Google’s map outweighs everything else, and your Code of ethics governs what your pages can say.
What does a patient search for before choosing a clinic?
Their searches are short: “dentist Rosemont”, “emergency dentist open Sunday”, “dentist accepting new patients”. They play out mostly on Google’s map, where the patient sees your hours and your photos before your website. Then come treatment searches, more considered: “implant or dental bridge”, “orthodontics for adults”. They’re not marginal: according to our Google Ads benchmarks for Quebec, “implant dentaire” (dental implant) is searched 2,400 times a month in the province.
A new question has come up with the Canadian Dental Care Plan (CDCP). The Government of Canada points out that its search tool doesn’t list every participating provider, and it invites patients to call clinics to find out whether they accept the CDCP. If you do, say so clearly on your website and your profile: you answer the question before the call.
Dental demand varies less with the seasons than with your capacity: a dentist joining the team, slots opening up, a waiting list getting longer. Your pages and your profile need to keep up, or they’ll attract patients you can’t see.
Source: Government of Canada, CDCP, booking your first appointment
What they actually type
- dentist Rosemont
- emergency dentist open Sunday
- dentist accepting new patients
- implant or dental bridge
- orthodontics for adults
How does the Code of ethics of dentists affect your SEO?
The Code governs your advertising and, for endorsements, any occasion “when speaking or appearing in public”. We write within the limits of its text, without deciding for you: for a specific case, the Ordre des dentistes du Québec remains the reference.
The titles of your pages and your profile
Only a dentist recognized by the Ordre as a specialist may advertise a specialty (s. 3.09.04). A dentist who isn’t states “General Dentist” after their name when advertising a service, and advertises that service in a clear formulation containing the word “service”, such as “endodontic service” (ss. 3.09.05 and 3.09.06). So avoid a title like “Implant Specialist in Laval” if no one at the clinic is recognized as a specialist. The same caution applies to your Google Business Profile: a category that carries the name of a specialty is worth checking with the Ordre.
Reviews and comparisons
A dentist may not, when advertising or when speaking or appearing in public, use or allow the use of an endorsement or statement of gratitude concerning them (s. 3.09.10). So we add no reviews or stars to your site. The Code also requires refraining from any comparative advertising (s. 3.09.03), and any particular quality you advertise must be substantiated on request (s. 3.09.02). So we leave out texts along the lines of “why choose us over another clinic” or “the most modern clinic on the South Shore”.
The versions of your pages
A dentist keeps a complete copy of every advertisement for 5 years after it last appeared (s. 3.09.11). A site that’s improved every month for SEO must be able to retrieve every version of its pages: during the engagement, we archive every version of the pages we change.
Source: LégisQuébec, Code of ethics of dentists (CQLR, c. D-3, r. 4), up to date as of July 1, 2026
Why sign your treatment pages?
Because Google gives even more weight to the experience and expertise behind content when the topic could significantly impact people’s health. A page on implants or orthodontics directly affects your patients’ health.
Each treatment page explains what patients want to know before calling: what the treatment involves, how many appointments it usually takes, what happens afterwards. It carries the name of the dentist who stands behind it, with a link to their profile page. We write one page for each treatment you want to grow and can offer without a long wait. Then you choose: review and approve each page before it goes live, which we recommend for health content, or hand us the work from start to finish.
Source: Google Search Central, creating helpful, reliable, people-first content
Your Google Business Profile: the clinic, your dentists and your hours
Your profile’s hours must be accurate, holidays and emergency slots included. The photos show the real clinic and the real team. The services use the words of your treatment pages, within the limits of the sections cited above.
Google treats dentists as individual practitioners: each dentist who sees patients can have their own profile, alongside the clinic’s, and the title of that profile contains only their name. Our guide to local SEO and your Google Business Profile covers these settings in detail.
Source: Google Business Profile Help, individual practitioners
Your Google Business Profile
How do you measure the new patients who come from Google?
Your current patients search for your clinic by name to find the phone number or the address. Those searches inflate your profile’s calls and clicks without saying anything about your SEO. We separate them: in Search Console, the searches that contain the clinic’s name on one side, all the others on the other. That assumes Search Console is set up: it’s one of the gaps we find most often, across every industry. The second group is the one that measures the work. Your profile’s performance report also shows the search terms people used to find you.
At the front desk, one question when booking completes the picture: “Is this your first visit, and how did you find us?” Forms and, if your tool allows it, clicks to your online booking are tracked in Google Analytics, an account that belongs to the clinic.
To fill an implant consultation schedule faster, a campaign can help while your SEO is being built: see Google Ads for dental implant clinics.
What you see every month
- Search Consolethe searches that lead to your pages
- Google Analyticsvisits, forms and tracked calls
- Your teamthe inquiries that became contracts
Dental clinics
Frequently asked questions.
For the price of an engagement, its length and who owns your accounts, see the frequently asked questions about our SEO agency.
Can we ask our patients to leave a Google review?
Google allows requests for reviews that reflect a real experience, with no benefit offered in return and without targeting only satisfied patients. The Code of ethics of dentists, however, prohibits using or allowing the use of an endorsement or statement of gratitude when advertising or when speaking or appearing in public (s. 3.09.10). Before any request for reviews, check with the Ordre des dentistes du Québec how this rule applies to your clinic.
Can a general dentist have a page about implants?
The Code doesn’t prohibit it: it governs how it’s advertised. A dentist who isn’t a specialist advertises the treatment as a service, with the words “General Dentist” after their name (ss. 3.09.05 and 3.09.06). They can’t present themselves as an implant specialist without being recognized as a specialist by the Ordre (s. 3.09.04). If you’re unsure about a wording, the Ordre can answer you.
Should our website say whether we accept CDCP patients?
If you accept them, yes. The Government of Canada invites patients to ask clinics whether they accept the CDCP, since its search tool doesn’t list every participating provider. A clear sentence on your website and your profile answers that question, as long as you keep it up to date.
How many treatment pages should we create?
One for each treatment you want to grow. Five complete pages, reviewed by a dentist, are better than a long list of short pages that look alike. Routine care can be grouped on a single page.
We have two clinics. Do we need a website for each one?
Usually not. One website, with a page for each clinic that gives its real information: team, hours, treatments offered, access. Google allows one Business Profile per location that has its own staff. Two sites would split your efforts without giving patients anything more.
Let’s start with your clinic
Let’s talk about the patients you want to welcome.
Start with one number: how many new patients can you see each month? Along with your treatments and your hours, that’s what lets François tell you what matters most in your case: your profile, your treatment pages or your tracking. If SEO isn’t the right answer, he’ll tell you. The first conversation comes with no commitment.
